Smart clothes sellers divide the market into segments before they start selling clothes for money. Market segmentation, by definition, is the act of splitting customers into various categories based on unique characteristics. Market segmentation helps sellers identify prospective customers who offer the highest possibilities for buying their items. Most clothes sellers concentrate on needs, personalities, and demographics when conducting market segmentation. Below are the different types of market segmentation you should know when looking to sell clothes online efficiently:
Use age-related segmentation to sell clothes online
Age is one of the most significant factors clothes sellers use to identify buying customers. Most clothes sellers target millennials, especially teenage girls who like trendy fashion items, such as blouses, jeans, and other apparel. Trendy teenage clothes sell a lot in late July and August before the commencement of school year. Another age-related demographic is children. Children clothing also has a huge demand.
Use gender-related segmentation to sell clothes for money
This segment includes men and women clothing. Here you can sell casual or business clothes for both genders. Sale of men and women clothing largely depends on the season. For example, cloth sellers sell a lot of men’s shorts in the summer than any other season.
Use geographic segmentation to sell clothes online
Smart clothes sellers are well aware that customer fashion preferences vary depending on geographical location. And the weather largely determines customer fashion preference in those geographic areas. For instance, people living in warmers areas like to wear shorts and swimwear, a lot. And so, those clothing items sell a lot in that region. On the other hand, jackets and coats sell a lot in colder areas.
Use lifestyle segmentation to sell clothes for money
Clothes sellers also base their clothing choices on lifestyle segmentation. For example, high-net-worth individuals don’t buy used clothes. They buy clothes that originate from renowned brands and designers. So if you’re selling to them, you would have to go for designs that reflect their tastes.
Use behavior related segmentation to sell clothes online
According to research, customer clothing tastes can be based on behavior. For instance, some customers buy specific brands just for prestige. They will also shop in famous clothing stores because of quality of products and service, as well as other needs that they want to satisfy instantly.
Market segmentation is a good strategy to use if you want to succeed in the business of selling clothes online quickly. It will alleviate the hassle of trying to sell to everyone, which can be time-consuming and costly.
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